Shade: Pure White
Transform your foundation, concealer, and complexion products with our extra-pigmented white Stay Naked Pro Customizer. This vegan, full coverage formula has a real-skin matte finish and does everything from transform product shades to correct dark circles and hyperpigmentation.
Brighten foundations, concealers, and blushes with the Pure White shade. Perfect for ultra-fair to medium skin tones, the pigment shifts colors to a lighter, more pastel version to boost the tone and highlight strategic areas. Medium-dark to ultra-deep shades will love Pure Red—it’ll knock out dark under-eye circles and eliminate discoloration or hyperpigmentation in a single swipe.
Use the flat side of the patented wave tip for precise, light application or lean into the curve for smooth, glide-on application and a heavier dose of product.
Urban Decay is 100% cruelty-free.